What I do
I help teams figure out what they're building.
I work with software teams to break down complex products into their core pieces, test-drive solutions together, and create a clear plan to design from.
I make art that invites you to play
I explore color and simple shapes through art you move and rearrange, designing meditative pieces that let you reflect and reset.
My specialty
Object-Oriented UX
My product strategy work is grounded in Object-Oriented UX, a method for structuring products around the things people actually care about. Not pages, not features, but the core objects in a system and how they relate. I practice and teach OOUX alongside its creator, Sophia Prater, and we co-host OOUX We Did It Again on YouTube. Sophia's courses are the best way to learn OOUX and get certified. My focus is helping teams put it into practice.
From the field
What I'm learning
I spend my time helping product teams scope and align digital product experiences using OOUX, and every engagement teaches me something new about how teams work, where they get stuck, and what makes the method click.
OOUX
Aligning a large team before product design
How object-oriented thinking aligned a product team on a shared system model in three days.
OOUX
Documenting a legacy system before a re-build
How object-oriented thinking helped a team understand a complex legacy invoicing system no one could fully explain.
OOUX
Aligning terminology before a website re-design
How object-oriented thinking cleared up conflicting internal language before the website was built
OOUX
Creating a proof of concept on a budget
How object-oreinted thinking took a vague idea and crafted a prioritized MVP backlog in days